As a service to our clients we send out a monthly Google Analytics report consisting of website traffic and a select few other key data points. These numbers are compared with those for the previous month, and while some fluctuation is natural, especially for seasonal businesses, it can be a...
Read MoreIt’s hard to understate just how much the world of business websites, and the Internet at large, has changed since we began Radar Hill way back in 2001. When we started out, simply having a website of any kind was a major point of difference for a business. Fast forward to 2022, and having a...
Read MoreToo often we see businesses that are using the spray and pray method of marketing: throw money and resources at marketing and pray some of it will stick. There is a better way.
Read MoreThere are a number of advantages unique to digital marketing when compared to traditional methods of marketing and today we’re going to focus on one of them: the sheer volume of data and metrics available to you. One of the best methods for tracking these metrics when it comes to your website...
Read MoreSometimes all your home needs is a little spring cleaning, other times there may be further remodelling that is necessary. Often the best renovation ideas are easy to do and inexpensive, such as a coat of new paint, new lighting, or just sprucing up your garden. But whether you’re revamping a...
Read MoreDigital marketing is one of the most rapidly evolving industries, with new technologies and ideas constantly emerging. This means businesses need to be proactive when it comes to how they manage their own online presence. Just because it was the right way to do things five years ago, does not...
Read MoreTrying to live healthier is one of the most common new years resolution, whether that’s through a new diet or exercise regime, or getting that long overdue checkup. But, like a lot of resolutions, it’s not one that often sticks. Which is why we’ve compiled a list of some of the great health...
Read MoreIt’s coming up to Christmas once again! And as exciting as it can be, it also means the stressful business of having to search out the perfect gift for your friends and family, and sometimes it can be hard to even know where to begin. That's why each year around this time, we compile some of...
Read MoreHere at Radar Hill we are constantly working on upgrading the online presence for many of our clients with professional writing, photography, and video when the opportunity presents itself. In this case, it was 3 Hour Sail, a tour operator that takes large and small groups out on the water in...
Read MoreDeveloping a website involves juggling a wide range of design elements, trying to build something that not only reflects what a business offers and embodies, but also provides a satisfactory customer experience. Here we take a deep dive into the idea of interaction cost, how it impacts...
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